Roarbike
Duration
Jul 2021
Role
Design and test
Location
Hong Kong
Roarbike creates and promotes modern bicycles, including the Siamese, Sphynx, and Bengal models. Their target audience is young, avid cyclists looking for practical and distinctive bikes.
Duration
Jul 2021
Role
Design and test
Location
Hong Kong
What I used
- Adobe XD
- Adobe Photoshop
- Adobe Illustrator
What I did
- High-fidelity prototyping
- Iterating on designs
- Accounting for accessibility
Project background
Type: Online bike business website
Duration: 4 weeks
Client: Young regular riders
Time: Aug 2021
Mockup Link
I'm Jake, a graphic designer in Los Angeles. I commute by bike and don't own a car, so I need a bicycle that's both practical and visually distinctive, with a focus on quality and unique design.
Solutions
My approach is to offer three popular models from Roarbike, accompanied by a detailed bike page that showcases their features, dimensions, and bike gallery.
Landing page
3 Bike options
Bike detail page
Takeaways
As my first UX case study, there’s room for improvement, I'm proud of applying visual hierarchy and Gestalt principles to enhance content readability. This experience has deepened my interest in UX, and I’m excited to continue learning and pursue a career in UX design.
