Graphic Design
Duration
Apr 2024 to Present
Role
Graphic Designer
Location
Toronto, Ontario
Boosted new member registrations by 10% through compelling media, streamlined project execution, and enhanced social media visibility, resulting in increased brand awareness and improved operational efficiency.
Duration
Apr 2024 to Present
Role
Graphic Designer
Location
Toronto, Ontario
What I used
- Adobe Photoshop
- Adobe Illustrator
- Figma
- Shopify
- Cinema 4D
- Canva
What I did
- Company website rebuild
- Visually compelling graphic design and social media contents
- Digital printing
- Logo design
- Vector drawing
- 3D Modeling
I have been working for a company as a in house graphic designer for one year, primarily selling range hoods. During this time, I have focused on graphic design for social media content, rebuilding the company webpage, logo design, digital printing, and 3D modeling. My contributions have enhanced the company's visual identity and branding efforts.
Website design
I rebuilt the company website using Shopify, focusing on SEO, website hierarchy, visual flow, and code editing. Enhancements included improved navigation, usability, microinteractions, and website responsiveness. These updates resulted in a 2% increase in sales throughout 2024 and boosted the overall conversion rate, significantly improving the site’s user experience.
Website 1
Website 2
Graphic design
My graphic design work includes brochure and poster creation for various seasonal sales throughout the year, contributing to a 2% increase in sales.
Social media content
I created social media content for platforms like Facebook, Instagram, and Xiaohongshu, targeting Asian consumers. By engaging them in range hood Q&A sessions and introducing our products, these efforts have led to a 3% increase in member engagement across social media platforms.
Digital Printing
I handled digital printing projects including tote bag designs for in-store customers and invitation cards for business partners. These initiatives have supported business growth by enhancing brand visibility and fostering stronger client relationships.
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Van design
Designing the van was a unique challenge in digital printing. I created the mockup in Photoshop and coordinated with the printing company to ensure a flawless final result on the van.
Logo design
Designing the logo for 'One Happy Kitchen' was a significant challenge. I created a high-end logo in Illustrator that reflects the brand’s focus on kitchen appliances and customer happiness. The design aimed to capture the essence of both quality and joy associated with the brand.
Vector drawing
I created a series of vector graphics for our products, using Illustrator and Figma. These designs were utilized across the website and various graphic content to enhance visual consistency and appeal.
3D Modeling
I used Cinema 4D to create a 3D model of a range hood stand for a kitchen simulation at a roadshow. Ensuring feasibility from 3D design to the actual product, I made sure it was user-friendly for sales representatives and easily adjustable for different settings, such as hanging the range hood and fitting various kitchen cabinets.
Reflection
Reflecting on my experience, I've developed a diverse skill set, from creating vector graphics and logos to redesigning the website and handling 3D modeling. Each project, including digital printing and social media content, has enhanced brand visibility, improved user experience, and contributed to business growth, shaping my professional journey significantly.
